Official Announcement | Focusfreda has been selected as a 2026 Shandong Province Export Brand Enterprise, marking another provincial-level endorsement for its global brand expansion efforts.
Recently, the Shandong Provincial Department of Commerce officially issued the "List of Export Brand Enterprises in Shandong Province (2026)". Leveraging its comprehensive strengths in brand system development, R&D innovation capabilities, and international market expansion, Focusfreda has successfully been included in this provincial-level priority list of export brands. This initiative represents a key step by Shandong Province in promoting foreign trade enterprises 'transition from "exporting products" to "exporting brands," and marks a high level of recognition for Focusfreda's internationalization strategy and brand influence.
This selection process breaks away from the traditional evaluation model that prioritizes export volume as the sole criterion for excellence, instead innovatively establishing a rigorous comprehensive evaluation system encompassing five key dimensions: market recognition, brand building, R&D innovation, compliance certifications, and social evaluation. The review process consists of several stages—enterprise application, preliminary review by each city, provincial-level re-evaluation, and public consultation—which not only assesses an enterprise's actual export performance but also conducts an in-depth examination of its brand investment, innovation capabilities, and level of internationalized compliant operations, thereby providing a holistic assessment of the enterprise's overall international competitiveness.
Focusfreda has long been deeply committed to the field of bioactive substances such as hyaluronic acid, with its products sold in more than 70 countries and regions worldwide. During its expansion into overseas markets, the company has continuously advanced its independent brand building efforts, strengthened its brand core through technological innovation, obtained numerous internationally authoritative certifications, and established a strong brand reputation and positive user feedback in its major export markets. This selection marks the natural outcome of the company's years-long commitment to long-termism and its dedication to brand value and technological innovation, further enhancing the company's credibility and brand recognition both domestically and internationally.
Against the backdrop of ongoing adjustments in the global trade landscape, brands have become the core confidence for foreign trade enterprises to navigate economic cycles and mitigate risks. As a pioneer in the internationalization of the hyaluronic acid industry, Focusfreda consistently adheres to technological innovation to strengthen its quality foundation, integrates compliant operations into global markets, proactively adapts to overseas market rules and cultures, and is committed to elevating "Made in China" into a global exemplar of "China Brand".
Standing at this new starting point, Focusfreda will actively respond to the call for high-quality development of Shandong's foreign trade by further increasing its R&D investment, enhancing its service system, steadily strengthening the brand's global competitiveness, and contributing more benchmarking influence to the global expansion of Shandong brands.
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